ImageCompress

How to choose the right format: JPEG vs PNG vs WebP vs AVIF

A practical guide to picking the best image format for photos, graphics, and transparency.

format comparison

Choosing the right format depends on the content: use JPEG or WebP for photos, PNG for graphics or transparency, and AVIF or WebP for the best compression when supported.

When to use each format

  • Photos: WebP (or JPEG when compatibility is required)
  • Graphics/Logos: PNG or lossless WebP (preserve edges)
  • High efficiency: AVIF/WebP when supported

Quick decision guide

  • Need transparency? Prefer PNG or lossless WebP
  • Max savings for photos? Choose WebP or AVIF
  • Legacy compatibility? Use JPEG