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December 2024•12 min read

Social Media Image Sizes Guide 2024

The complete reference for optimal image dimensions on Instagram, Facebook, Twitter, LinkedIn, and TikTok.

Social Media Image Sizes

Using the correct image sizes for social media is crucial for making your content look professional and ensuring maximum engagement. This guide covers all the dimensions you need for 2024.

Instagram Image Sizes

TypeDimensionsAspect Ratio
Profile Photo320x3201:1
Square Post1080x10801:1
Portrait Post1080x13504:5
Landscape Post1080x5661.91:1
Stories/Reels1080x19209:16

Pro Tip: Portrait images (4:5) get the most screen real estate in the Instagram feed, making them ideal for maximum visibility.

Facebook Image Sizes

TypeDimensionsAspect Ratio
Profile Photo180x1801:1
Cover Photo851x3152.7:1
Feed Post1200x6301.91:1
Stories1080x19209:16
Event Cover1920x10051.91:1

Twitter (X) Image Sizes

TypeDimensionsAspect Ratio
Profile Photo400x4001:1
Header/Banner1500x5003:1
In-Stream Photo1600x90016:9
Card Image1200x6281.91:1

LinkedIn Image Sizes

TypeDimensionsAspect Ratio
Profile Photo400x4001:1
Background Photo1584x3964:1
Shared Post1200x6271.91:1
Company Logo300x3001:1

TikTok Image/Video Sizes

TypeDimensionsAspect Ratio
Profile Photo200x2001:1
Video1080x19209:16

Image Optimization Tips for Social Media

  1. Compress before uploading: Social platforms compress images automatically, sometimes aggressively. Pre-compressing at 80-85% quality gives you more control.
  2. Use JPEG for photos: JPEG offers the best balance of quality and file size for photographs.
  3. Keep file sizes reasonable: Aim for under 1MB for photos to ensure fast loading.
  4. Test on mobile: Most social media is consumed on mobile devices - always preview your images on a phone.
  5. Don't forget alt text: Add descriptive alt text for accessibility and SEO benefits.

Optimize Your Social Media Images

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